turnkey customized team solution

I founded Banana Foundry Collective as a means of agile scaling. It’s a roster of ninjas & partner orgs that I coalesce by project.

We take clients from concept to completion, tackling complex problems in the realms of XR, Games, Metaverse, AI & emerging technology.

The typical playbook is:

• Phase 1 - Discovery & Design - This is typically me and my technical partner Eric.

• Phase 2 - Production - At this point, the roster that I have been warming up gets activated & we move quickly.

• Phase 3 - Launch & Partnerships - The larger team spins down, and my focus becomes expansion through partnership enablement.

The benefits of this model: lean approach, competitive pricing, and faster time-to-market.

Blockchains, Inc. needed help with their go-to-market strategy for the launch of their suite of Web3 products.

I came in and led the Discovery phase, along with my partners at First Tube/Horizon Media. Together, we distilled and defined the product: a browser-based virtual world platform, with an extreme focus on accessibility, performance, and web tooling (SEO, running campaigns, etc.)

I then spun up a team of 33 to execute on that product vision: Product, PM, Design, Art, Engineering. I ran point as Product Director.

DISCORD - METAVERSE LAUNCH

I led the creation of Discord's go-to-market site for their big Metaverse rebrand, with The Trade Group. After discovery & design, I spun up a team to build, maintain & operate the site during and after their launch.

TAKE 2 INTERACTIVE - OLLI OLLI WORLD LAUNCH

I took Private Division (Take 2 Interactive) through design & discovery for the launch of Olli Olli World, creating a web-accessible virtual space. I then spun up a team to execute on that vision.

udem + playstation voxel school - immersive design sprint series

I taught Google Ventures-Style Design Sprint methodology to multidisciplinary groups of students at La Universidad de Monterrey (Mexico), in partnership with Playstation Voxel School. In Design Sprints like these, I typically call upon some of my ninjas to teleport in as specialist subject matter experts.

coliseum - ai-powered sports commentary

I led product for Coliseum, an AI-powered social audio platform focused on sports. When we moved past product definition & design, I built the team that executed on that vision. Co-Founders included Jack Roush Jr. (Roush Industries), Stan Washington (ex AMEX), & Mike Hall (American wheelman). Launch partners included Metalab (Slack, Uber, Vice).